Marvell Technology Inc. shares spiked nearly 10% following a regulatory filing revealing that Google has secured the option to buy up to $12.2 billion in Marvell stock.

The agreement signals a major expansion in their custom silicon partnership as tech titans rush to build cheaper, viable alternatives to NVIDIA Corp.’s dominant artificial intelligence (AI) processors.

Under terms of the warrant issued Tuesday, Alphabet Inc.’s Google can acquire up to 58.97 million Marvell shares at a set price of $206.58 apiece through August 2033. The equity rights are directly tied to commercial purchasing milestones. An initial 1.36 million shares will vest quarterly over the first year, with the remaining tranches unlocking for every $500 million Google spends on Marvell’s custom products through fiscal year 2033.

The expanded commercial contract, formally entered on July 29, embeds Marvell directly into Google’s Tensor Processing Unit (TPU) ecosystem. Marvell will supply critical components for AI workloads, including AI inference accelerators, storage and network interface controllers, memory interface controllers, and near-memory compute units.

The deal sent ripple effects across Wall Street, hitting incumbent custom silicon leader Broadcom Inc., whose stock fell nearly 5% on Wednesday. Broadcom has historically served as Google’s primary TPU collaborator, though it notably extended its own partnership with Alphabet through 2031 without offering stock warrants.

Analysts view Google’s investment as an explicit effort to diversify its supply chain as demand for AI computing capacity outstrips global chip production.

“This is a landmark win for Marvell. The expanded partnership to develop custom silicon around Google’s TPU ecosystem, spanning inference accelerators, networking, storage, and memory interfaces, showcases the unique, complementary IP Marvell brings to high-performance AI systems,” said Dan O’Brien, president and chief operating officer of The Futurum Group.

“This is not zero-sum with Broadcom,” O’Brien said. “Surging demand for AI infrastructure is expanding the pie, and Google is deliberately building a multi-supplier TPU ecosystem. Marvell strengthens that platform rather than displacing existing partners. Google’s TPU has emerged as the primary market alternative to NVIDIA. Marvell’s deeper role accelerates that shift and positions the company as a critical enabler of next-generation AI infrastructure.”

Despite the market reaction, industry analysts caution against viewing the move as a zero-sum game. Bernstein analyst Stacy Rasgon emphasized that supply shortages mean there is ample market demand for multiple vendors, pointing to Broadcom’s projected AI revenue of over $100 billion next year.

As hyperscalers like Google, Amazon.com Inc., Meta Platforms Inc., and Microsoft Corp. double down on proprietary silicon to lower infrastructure costs, Marvell’s integration marks a major structural shift in the race to control next-generation AI hardware.