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Home›Authors›Keith Kirkpatrick
Keith Kirkpatrick headshot

Futurum Advisory Analyst

Keith Kirkpatrick

VP & Research Director, Enterprise Software

Covers enterprise applications, digital workflows, and the intersection of AI with enterprise software strategies.

LinkedIn ↗

All Articles

8 articles
Adobe's Creative Agent Expansion Raises the Bar for AI-Powered Creative Work
AI Silicon

Adobe’s Creative Agent Expansion Raises the Bar for AI-Powered Creative Work

Agentic AI transforms creative workflows. Adobe’s expansion signals the shift toward AI orchestration across Firefly and Creative Cloud applications.

Keith Kirkpatrick · Jun 19, 2026 · 6 min

Slackbot's MCP Client Aims to End App Fragmentation, But Can Slack Outmaneuver Microsoft Teams?
Analysis

Slackbot’s MCP Client Aims to End App Fragmentation, But Can Slack Outmaneuver Microsoft Teams?

Slackbot’s MCP Client unifies 20+ enterprise apps into one conversational interface, challenging Microsoft Teams’ dominance in workplace.

Keith Kirkpatrick · Jun 19, 2026 · 5 min

Techstrong Semi
Analysis

Slackbot’s MCP Client Aims to End App Fragmentation, But Can Slack Outmaneuver Microsoft Teams?

Slackbot’s MCP Client unifies 20+ enterprise apps into one conversational interface, challenging Microsoft Teams’ dominance in workplace.

Keith Kirkpatrick · Jun 19, 2026 · 5 min

Oracle's Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics
Analysis

Oracle’s Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics

Oracle’s outcome-based pricing model challenges cloud consumption economics. Explore how AI-driven commercial models reshape enterprise software.

Keith Kirkpatrick · Jun 18, 2026 · 7 min

Can SAP's AI-Fueled Utilities Push Overcome the Sector's Change Management Drag?
Analysis

Can SAP’s AI-Fueled Utilities Push Overcome the Sector’s Change Management Drag?

SAP’s AI-Fueled Utilities strategy promises transformation, but legacy systems and change management challenges threaten widespread adoption.

Keith Kirkpatrick · Jun 10, 2026 · 4 min

Salesforce Bets on Usage-Based Billing: Will m3ter Acquisition Redefine Enterprise Monetization?
Analysis

Salesforce Bets on Usage-Based Billing: Will m3ter Acquisition Redefine Enterprise Monetization?

Salesforce’s m3ter acquisition embeds usage-based billing into Agentforce, reshaping enterprise monetization strategies in the AI era.

Keith Kirkpatrick · Jun 10, 2026 · 4 min

Motive and Latin American Carriers Turn Mobile Infrastructure Into a Growth Engine
Analysis

Motive and Latin American Carriers Turn Mobile Infrastructure Into a Growth Engine

Motive’s Entitlement Server transforms Latin American mobile infrastructure into a growth engine for carriers like Claro, Vivo, and Entel.

Keith Kirkpatrick · Jun 10, 2026 · 5 min

Can SAP's AI-Native North Star Architecture Redefine the Autonomous Enterprise?
Analysis

Can SAP’s AI-Native North Star Architecture Redefine the Autonomous Enterprise?

Explore how Agentic AI is transforming SAP’s unified intelligence platform to redefine autonomous enterprise capabilities.

Keith Kirkpatrick · Jun 10, 2026 · 7 min