Futurum Advisory Analyst
Keith Kirkpatrick
VP & Research Director, Enterprise Software
Covers enterprise applications, digital workflows, and the intersection of AI with enterprise software strategies.
All Articles
21 articles
Adobe’s Creative Agent Expansion Raises the Bar for AI-Powered Creative Work
Agentic AI transforms creative workflows. Adobe’s expansion signals the shift toward AI orchestration across Firefly and Creative Cloud applications.
Keith Kirkpatrick · Jun 19, 2026 · 6 min
Slackbot’s MCP Client Aims to End App Fragmentation, But Can Slack Outmaneuver Microsoft Teams?
Slackbot’s MCP Client unifies 20+ enterprise apps into one conversational interface, challenging Microsoft Teams’ dominance in workplace.
Keith Kirkpatrick · Jun 19, 2026 · 5 min
Slackbot’s MCP Client Aims to End App Fragmentation, But Can Slack Outmaneuver Microsoft Teams?
Slackbot’s MCP Client unifies 20+ enterprise apps into one conversational interface, challenging Microsoft Teams’ dominance in workplace.
Keith Kirkpatrick · Jun 19, 2026 · 5 min
Oracle’s Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics
Oracle’s outcome-based pricing model challenges cloud consumption economics. Explore how AI-driven commercial models reshape enterprise software.
Keith Kirkpatrick · Jun 18, 2026 · 7 min
Can SAP’s AI-Fueled Utilities Push Overcome the Sector’s Change Management Drag?
SAP’s AI-Fueled Utilities strategy promises transformation, but legacy systems and change management challenges threaten widespread adoption.
Keith Kirkpatrick · Jun 10, 2026 · 4 min
Salesforce Bets on Usage-Based Billing: Will m3ter Acquisition Redefine Enterprise Monetization?
Salesforce’s m3ter acquisition embeds usage-based billing into Agentforce, reshaping enterprise monetization strategies in the AI era.
Keith Kirkpatrick · Jun 10, 2026 · 4 min
Motive and Latin American Carriers Turn Mobile Infrastructure Into a Growth Engine
Motive’s Entitlement Server transforms Latin American mobile infrastructure into a growth engine for carriers like Claro, Vivo, and Entel.
Keith Kirkpatrick · Jun 10, 2026 · 5 min
Can SAP’s AI-Native North Star Architecture Redefine the Autonomous Enterprise?
Explore how Agentic AI is transforming SAP’s unified intelligence platform to redefine autonomous enterprise capabilities.
Keith Kirkpatrick · Jun 10, 2026 · 7 min
Can Samsara’s Data-Driven Platform Redefine the Enterprise Software Stakes for Physical Operations?
Samsara’s Connected Operations Platform drives $2B ARR with 30% YoY growth, redefining enterprise software for physical operations.
Keith Kirkpatrick · Jun 10, 2026 · 5 min
Can Pega’s Customer Engagement Studio Redefine Agentic AI for Marketing Leaders?
Pega Customer Engagement Studio leverages agentic AI to transform marketing operations. Explore how this platform unifies AI agents, accelerates.
Keith Kirkpatrick · Jun 10, 2026 · 5 min
Will Pega’s Flat-Rate AI Model Force a Rethink of Token-Based Pricing in Enterprise Automation?
Pega Infinity 26 eliminates token-based AI pricing with flat-rate model. Discover how this shifts enterprise automation costs.
Keith Kirkpatrick · Jun 10, 2026 · 6 min
Creatio’s Unlimited Enterprise Goes All-In On Unlimited Pricing
Creatio’s Unlimited Enterprise eliminates per-user licensing, challenging legacy enterprise software economics and redefining platform pricing.
Keith Kirkpatrick · Jun 10, 2026 · 6 min
Can IFS Digital Workers Redefine Utility Field Operations, or Will Integration Stall Ambitions?
IFS Digital Workers automate utility field operations with agentic AI. Explore how this technology reshapes asset management and operational.
Keith Kirkpatrick · Jun 9, 2026 · 5 min
Zendesk Bets on Embedded AI Support, Can Deep Microsoft 365 Integration Shift Enterprise Workflows?
Zendesk’s Support Assistant embeds AI-powered help directly into Microsoft 365, transforming enterprise workflows and challenging ServiceNow and.
Keith Kirkpatrick · Jun 8, 2026 · 4 min
Workday and Google Cloud Bet on Embedded AI Agents to Redefine Enterprise HR and Finance Workflows
Workday Data Cloud integrates with Google Cloud Lakehouse for zero-copy data analytics in enterprise HR and finance workflows.
Keith Kirkpatrick · Jun 8, 2026 · 7 min
The Hidden Moat: Why Operational Depth Defeats the ‘Build It Yourself’ Narrative
Operational Depth in Enterprise SaaS: The Hidden Moat Against the ‘Build It Yourself’ Narrative. Core value is in governance, security, and deep orchestration.
Keith Kirkpatrick · Jun 4, 2026 · 14 min
Salesforce Bets on Agentic Marketing: Will Unified AI Agents Redefine Martech ROI?
Salesforce’s agentic AI platform transforms martech with collaborative AI agents designed to deliver measurable ROI for enterprise marketers.
Keith Kirkpatrick · Jun 4, 2026 · 8 min
Workday and Google Integrate HR and Finance AI Agents into Gemini Enterprise
The Workday Google Cloud partnership integrates AI agents, enterprise data, and workflow automation into Gemini Enterprise for HR and finance operations.
Keith Kirkpatrick · Jun 2, 2026 · 6 min
Can Bigin’s AI Agents Redefine CRM Automation for Small Businesses?
Bigin’s Zia Agents bring enterprise-grade AI automation to small business CRM, transforming sales and service workflows with intelligent digital.
Keith Kirkpatrick · Jun 2, 2026 · 5 min
Salesforce Bets on Contentful to Make Agentic AI and Content Orchestration Table Stakes
Salesforce’s Contentful acquisition makes content orchestration a native AI feature, raising competitive stakes for enterprise software platforms.
Keith Kirkpatrick · Jun 2, 2026 · 4 min
Microsoft 365 Copilot’s Redesign Raises the Bar for Embedded Enterprise AI
Microsoft 365 Copilot’s Redesign transforms enterprise AI with unified workspace, adaptive features, and Work IQ intelligence layer driving.
Keith Kirkpatrick · Jun 2, 2026 · 4 min